The who, The where, The why, The how
Marketing Strategy
Having a plan of who you want to reach, how to reach them, and through which channel is the first step for successful marketing.
Not all digital channels are created equal, and not all channels are right for everyone. Knowing which channel to use to reach whom, what message to use, and how often you target, are keys to driving conversion.
At Divergence International, we help you develop the right marketing plan to reach the right customer at the right time in the right way.
Channel Establishment
Now that you know who your target market is, how do you reach them? Google Ads? Social Media? SEO? Different audiences use different channels, and going through the right channels will help you reach your customers correctly.
Frequency Determination
Now that you know what you want to tell your customers, how are you going to make sure they remember you? Sometimes you have to introduce yourself a few times before your customers decide they want to work with you. But how much is too much? Knowing the right messaging frequency is important to grab and keep your audience’s attention.
Target Market Definition
Do you know who the right customers are for your brand? Every brand appeals to certain audiences, and it is important to know who they are in order to send the right message to them.
Messaging Visualization
You now know who your target market is and how to reach them. But what are you going to say to them? Why would your customers want to listen to you? Conveying the right message is important if you want to attract your target market.
