Is the marketing working? Can it be done better?
Analytics and Performance Optimization
Marketing without analytics is like shooting an arrow without a target.
How good are your analytics? What do you measure? How do you draw insights? How well do you fine-tune your marketing based on your insights?
At Divergence International, we help you deploy the right marketing strategy and help you optimize based on sophisticated analytics. We help you measure performance accurately and continuously improve your marketing based on insights.
Campaign Analytics and Optimization
You’re running multiple different advertisements at one time. Which ad is leading to more conversion? Does the frequency of the ads need to be changed? Analyzing and optimizing your ad performances can let you know how well your campaigns are doing.
ROMI Measurement and Optimization
You’ve invested money into your marketing. Are you getting a return on your investment? Is your marketing leading to conversions? What’s the best way to get the best return for every dollar you invest in marketing?
Channel Analytics
Google Ads, SEO, social media, email. You’re doing them all. But are they working well? How do you know which channel is targeting your customers the best? Analyzing the performance of your channels can help you better optimize how to reach your target audience.
SEO Analytics
Is your website getting a lot of visitors? Are they going past the front page? How long are they staying on your website? Was your website doing better last month than this month? Paying attention to how your website is performing, and adjusting it to the search engine algorithm can improve organic traffic.
